We had the honor of working with Jessica Schone and all the people at The Loft Salon this month for a commercial piece. Our idea was to show a persons experience at The Loft Salon from start to finish, focusing on Jessica and her model for the day. All the other stylist and make-up artist were awesome enough to come in and be apart of the video on their day off.
We started the day off getting detail shots of the salon, and interviewed Jessica about her dream of opening a salon.
Keith filming detail shots with the glidetrack.
Tiffany filming decorations at the salon.
The amount of detail put into the salon is incredible. From the moment you walk in, you’re surrounded by handcrafted decorations and custom lighting creating a great atmosphere.
At the end of the shoot, it started snowing. Not just normal snow, but heavy, thick, awesome snow. We took advantage of it, and filmed our closing shot. This was somewhat challenging to work around traffic to get a shot without cars driving by, but became our favorite shot of the day.
Keith waiting to cross the street
Closing shot with our model for the day.
Make sure to check out The Loft Salon in East Peoria, IL. and become a fan of theirs on Facebook: Click here.